Instant Download; Test Bank for Marketing An Introduction, 6th Canadian Edition By Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz

Instant Download; Test Bank for Marketing An Introduction, 6th Canadian Edition By Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz
Edition : 6ce
Genres : Business, Decision Making, Organization, Marketing, Sales, Promotion
Author : Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz
Publisher : Pearson Higher Education
ISBN : 0134470524
Print ISBN : 9780134470528
eText ISBN :
File Type : ZIP
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This text is appropriate for marketing majors in a one-semester course in both 4-year and 2-year institutions.

Currency and relevancy are what engages today’s marketing students.  Armstrong 6ce is driven by these principles, and loaded with interactivity.  This new content model, rich with interactive widgets and assessments also features the benefits of Interactive Lesson Presentations; ensuring that Pearson meets the needs of all learners and instructors before, during and after class.  The sixth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value–creating it and capturing it–drives every good marketing strategy.

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1. Marketing: Creating and Capturing Customer Value

2. Company and Marketing Strategy: Partnering to Build Customer Relationships

3. Sustainable Marketing Social Responsibility and Ethics

4. Analyzing the Marketing Environment

5. Managing Marketing Information to Gain Customer Insights

6. Understanding Consumer and Business Buyer Behaviour

7. Segmentation, Targeting, and Positioning

8. Developing and Managing Products and Services

9. Brand Strategy and Management

10. Pricing: Understanding and Capturing Customer Value

11. Marketing Channels

12. Retailing and Wholesaling NEW

13. Communicating Customer Value: Advertising and Public Relations

14. Personal Selling and Sales Promotion

15. Direct, Online, Social Media, and Mobile Marketing

16. The Global Marketplace NEW

Appendix 1 — General Company Information: Boston Pizza

Appendix 2 -  The Marketing Plan

Appendix 3 — Marketing By the Numbers

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