france
croatia
Cart is empty.
| Edition : | 6ce |
|---|---|
| Genres : | Business, Decision Making, Organization, Marketing, Sales, Promotion |
| Author : | Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz |
| Publisher : | Pearson Higher Education |
| ISBN : | 0134470524 |
| Print ISBN : | 9780134470528 |
| eText ISBN : | |
| File Type : | ZIP |
| Download Free Sample |
Currency and relevancy are what engages today’s marketing students. Armstrong 6ce is driven by these principles, and loaded with interactivity. This new content model, rich with interactive widgets and assessments also features the benefits of Interactive Lesson Presentations; ensuring that Pearson meets the needs of all learners and instructors before, during and after class. The sixth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value–creating it and capturing it–drives every good marketing strategy.
Marketing Test Bank for sale#Marketing text book for sale#Marketing solutions manual for sale #Accounting Test Bank download#Accounting Free Test Bank download#Intermediate Accounting test bank download#Intermediate Accounting free test bank download#test bank for Intermediate Accounting#free test bank for Intermediate Accounting#Biology Test Bank Download#Free Biology Test Bank Download#Biology Solutions Manual Download#free Solutions Manual Download Biology#test bank download#free test bank download#nursing test bank#medical test bank#business test bank#free business test bank#economics test bank#free economics test bank#free nursing test bank download#free medical test bank download#online nursing test bank#online medical test bank#solutions manual download#free solutions manual download#nursing solutions manual#medical solutions manual#free nursing solutions manual download#free medical solutions manual download#online nursing solutions manual#online medical solutions manual#ebook download#free ebook download#nursing ebook #medical ebook #free nursing ebook download#free medical ebook download#online nursing ebook #online medical ebook# Downloadable Test Bank#Downloadable Solutions manual#Downloadable Ebook#Business test bank for sale#business solutions manual for sale#
1. Marketing: Creating and Capturing Customer Value
2. Company and Marketing Strategy: Partnering to Build Customer Relationships
3. Sustainable Marketing Social Responsibility and Ethics
4. Analyzing the Marketing Environment
5. Managing Marketing Information to Gain Customer Insights
6. Understanding Consumer and Business Buyer Behaviour
7. Segmentation, Targeting, and Positioning
8. Developing and Managing Products and Services
9. Brand Strategy and Management
10. Pricing: Understanding and Capturing Customer Value
11. Marketing Channels
12. Retailing and Wholesaling NEW
13. Communicating Customer Value: Advertising and Public Relations
14. Personal Selling and Sales Promotion
15. Direct, Online, Social Media, and Mobile Marketing
16. The Global Marketplace NEW
Appendix 1 — General Company Information: Boston Pizza
Appendix 2 - The Marketing Plan
Appendix 3 — Marketing By the Numbers
Browse the collection of related category ebooks.